Internships taken for college credit must be
supervised by a faculty member, and I am one of several School
of Journalism and Mass Communication faculty members who generally
agree to supervise internships for eligible students.
Application
Process
To earn credit, a student must:
- be an SJMC major
- secure an internship that is directly related to the field
of communications
- intern at least 10 hours per week in order to earn one credit
- obtain instructor approval
If a student is a non-major, we offer credit on a limited basis.
To be eligible as a non-major, a student must:
- not be declared in any other department
- have less than 54 credits
- have secured a communication-related internship that has a
credit requirement
- be currently taking or have completed J201
- intern at least 10 hours per week to earn one credit
- obtain instructor approval
Please download
an internship application form for more information (forms are
also available outside 5134 Vilas Hall).
Grading
Each professor in the School
of Journalism and Mass Communication handles the grading
of internships differently.
In my case, in order to receive one hour of credit, besides
doing your internship work, you must complete these academic tasks:
(1) complete a series of online
readings on the intersection between liberal education
and professional practice in the mass communication industry;
(2) participate in a weekly weblog discussion
with the professor;
(3) produce a shared wiki of
organized field notes on their work site and training experiences;
(4) read and discuss one academic book connected to their field
site, chosen by the professor; and
(5) write a final paper (minimum 2000 words, the equivalent of
8 pages typed and double-spaced) relating both their work experiences
and the book they have read to the broader themes of the course,
to be posted on the shared wiki as part of the student's overall
"online porfolio."
Final grades will be based on weblog discussion participation
(25%), on wiki-based fieldnotes (25%), and on the final written
paper (50%).
Internships are graded on a credit/no-credit basis.
Special
needs
Persons with disabilities are to be fully included in this course.
Please let me know if you need any special accommodations to enable
you to fully participate. I will try to maintain confidentiality
of the information you share with me. To request academic accomodations,
please register with the McBurney
Disability Resource Center.
Academic
honesty
Academic honesty requires that the course work (drafts, reports,
examinations, papers) a student presents to an instructor honestly
and accurately indicates the student's own academic efforts. If
you are unsure about what qualifies as academic dishonesty, please
consult the Academic
Misconduct Guide for Students. Two points in particular
to keep in mind:
- copying or paraphrasing material from web pages without
proper quotation and citation is plagiarism
- copying or paraphrasing material from fellow students
is plagiarism
Please remember that any plagiarism may be sufficient
grounds for failing a student in the entire course.
Classroom
respect
The UW-Madison is committed to creating a dynamic, diverse and
welcoming learning environment for all students and has a non-discrimination
policy that reflects this philosophy. Disrespectful behaviors or
comments addressed towards any group or individual, regardless
of race/ethnicity, sexuality, gender, religion, ability, or any
other difference is deemed unacceptable in this class, and will
be addressed publicly by the professor.
FAQ
Q: Does the School of Journalism and Mass Communication
require internship credit for graduation?
A: No, SJMC does NOT require internship credit for graduation. However,
we think internships are great experience, whether you get credit
for them or not.
Q: May I earn more than one credit for my internship?
A: No, students may earn one and only one credit for each
internship experience. This credit is for the academic work
associated with the internship, not for the internship work itself.
Q: May I take J697 more than once?
A: Yes, students may repeat J697 three times, with three
different internships, for a total of three credits.
Q: Does J697 count toward the 30 credits required for
the SJMC major?
A: No, J697 credit does not count toward the 30 required credits
for the major.
Q: Do I have to pay for my internship credit just like
with any other course?
A: Yes, students must not forget to register for and pay
for the credit. The University of Wisconsin-Madison is very picky
about this fact, particularly in summer. No payment means no credit,
and the university will not allow students to register for retroactive
experiences.
Q: What if I have a fall or spring internship?
A: Students may take J697 in the Fall or Spring semesters;
the professor will adjust the course calendar accordingly.
About
the instructor
Greg
Downey <gdowney @ wisc.edu> is a professor
in Letters & Science with a 50 percent appointment in the
School of Journalism and Mass Communication and a 50 percent
appointment in the School of Library and Information Studies. His
teaching and research both center on the history and geography
of information and communication technology and the often hidden
human labor behind it.
Downey joined the UW faculty in 2001. He holds a B.S. and M.S.
in computer science from the University of Illinois, Champaign-Urbana,
an M.A. In liberal studies from Northwestern University, and a
joint Ph.D. in history of technology and human geography from the
Johns Hopkins University. Before coming to Madison, Downey spent
a year as a postdoctoral fellow in the Department of Geography
and the Humanities Institute at the University of Minnesota, Twin
Cities.
His industry experience as a computer analyst includes three years
at the Leo Burnett advertising agency in Chicago, and three years
at Roger Schank’s Institute for Learning Sciences at Northwestern
University. He has held short-term volunteer positions with both
the Center for Neighborhood Technology in Chicago and the Community
Information Exchange in Washington D.C. And he used to draw
a daily comic strip when he was an undergraduate, believe it or
not.
 Downey's
first book, Telegraph Messenger Boys: Labor, Technology, and
Geography, 1850-1950, was published by Routledge in 2002. His
second book, Closed captioning: Subtitling, stenography, and
the digital convergence of text with television, was published
by Johns Hopkins in 2008. He is currently working on his
third book, a history and geography of library labor and technology
in the US over the 20th century.
Downey has mentored many students through both professional internships
and service-learning experiences at UW-Madison. He has also taught
seminars on “information labor in society” and is practiced
in the use of weblogs and wikis for asynchronous, remote conversations
and assignments between students at different learning sites.
Resources
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Viewing
the discussion weblog and portfolio wiki for
J697 is restricted to students currently taking the class
so that students may write frankly about their internship experiences. Email
the professor at gdowney@wisc.edu to gain access
to these online spaces.
All UW-Madison students and staff may access the online
readings with their normal UW NetID and password. |
|
Make sure you have filled out the internship
application form and formally registered for the course before
the start of summer session.
Before
starting your internship,
please read this guide to Making
the Most of Your Internship prepared by L&S
Career Services.
first week of class
Although your individual internships all vary in terms of their
start and end dates, for the purposes of this course we starting
our academic work either on the first
day of the 8-week summer session (for a summer internship) or
on the first day of the semester (for a fall/spring
internship). |
Education
and professionalization |
|
PART
ONE |
W I K I P O R T F O L I O
- By the first week of class you should have received an emailed
invitation to join our course
wiki. (If you did not receive a wiki invitation, email
the professor at gdowney@wisc.edu) Follow the instructions
in this email to sign up with the wiki, which is hosted by "PBWorks."
- On the first page of the course
wiki you should see your name listed in a big table that
mentions which week you will be covering the assigned readings
and what book you are assigned to read for your final paper.
Using the "EDIT" button at the top of this wiki
page, create a link from your name to a new wiki page of your
own.
- Set up this personal wiki page
with a short description of yourself, a photo of yourself.
- Now add a brief description of the organization where you're
interning to your wiki page. If you can, describe the mission,
purpose, audience, and history of your organization. Use
headings to organize this information in a nice format.
- After your first week of interning, add a section to your page
that describes in as much detail as you can what your duties,
experiences, and reactions were during your first week of interning. Do
the same for a new section on your page describing your second
week of interning.
- If there are other students taking internships during this
semester or summer, visit
at least two fellow student's wiki pages and comment on the experiences
that they describe.
- The professor will assign you each a book to read that relates
to your field placement, and will post that book selection
to the front page of the wiki for
you to see. (These books should be available through either
online booksellers like Amazon.com or through any local public
library's "interlibrary loan" service.)
W E B L O G D I S C U S S I O N
- By the first week of class you should have received
an emailed invitation to join our course
weblog. (If you did not receive a weblog invitation,
email the professor at gdowney@wisc.edu) Follow the instructions
in this email to sign up with the wiki, which is hosted by "Blogger."
- Introduce yourself by posting to the main page of the weblog,
and include both a picture of yourself and a link to your main
wiki page in this posting.
- On the main wiki page,
your professor has assigned you to write up a reaction to one
or more readings over the course of this class. If it is
your week to respond to one of the readings, post a substantive
critical reaction to your assigned reading on the course weblog (at
least 500 words, the equivalent of two double-spaced typewritten
pages). Indicate the author and/or title of the reading
in the title of your post.
- If it is not your week to write up a reading reaction, and
if there are other students interning during this semester or
summer, then post a comment to one of the student reading reactions
on the weblog.
R E Q U I R E D R E A D I N G S
Required and optional readings are all available online at our download
repository. The login and password are your normal
UW netID and password (just like for your email).
- William Cronon, “‘Only connect...’: The goals
of a liberal education” American Scholar (1998).

- Tamara Draut, "The growing college gap," in James
Lardner and David A. Smith, eds., Inequality matters: The
growing economic divide in America and its poisonous consequences (2005),
89-101; 10 pages.

- Marc Bousquet, “Students are already workers,” in How
the university works: Higher education and the low-wage nation (2008);
30 pages.

O P T I O N A L R E A D I N G S
- Laurie Rozakis, The complete idiot's guide to public speaking (1999),
selections.

- Brandon Royal, The little red writing book (2004),
selections.

- Peter A. Facione, "Critical thinking: What it is and why
it counts" (1998); 15 pages.

This work is all due by the third
week of the summer session, or the fourth
week of a fall/spring semester session. |
Social
institutions and fieldwork |
|
PART
TWO |
W I K I P O R T F O L I O
- On your wiki page, describe the geography of your internship
setting, both outside and inside, and your place in it.
- Create a section for each week's fieldnotes as before, and
describe your experiences in as much detail as you can.
- Visit a fellow student's wiki page (if any) and comment
on the experiences that they describe.
W E B L O G D I S C U S S I O N
- If it is your week to respond to one of the readings, post
a substantive critical reaction to your assigned reading on the
course weblog (at least 500 words).
- If it is not your week to write up a reading reaction, then
post a comment to another student's reading reaction on the
weblog (if any).
- Read the first half of your scholarly book and post a brief
summary of the topics you've covered so far to the weblog. Indicate
the author/title of the book in the title of your post.
R E Q U I R E D R E A D I N G S
- Robert Emerson, Rachel Fretz and Linda Shaw, "Writing
up fieldnotes I: From field to desk," Writing Ethnographic
Fieldnotes (1995), 39-65.

- Robert Emerson, Rachel Fretz and Linda Shaw, "Processing
fieldnotes: Coding and memoing," Writing Ethnographic
Fieldnotes (1995), 142-168.

- Barbara Ehrenreich, Nickel and dimed: On (not) getting
by in America (2002), selection.

This work is all due by the fifth
week of the summer session, or the seventh
week of a fall/spring semester session. |
The
interplay of technology and work |
|
PART
THREE |
W I K I P O R T F O L I O
- On your wiki page, describe the social relationships and social
networks of your setting, and your place in them.
- Create a section for each week's fieldnotes as before, and
describe your experiences in as much detail as you can.
- Visit a fellow student's wiki page (if any) and comment on
the experiences that they describe.
W E B L O G D I S C U S S I O N
- If it is your week to respond to one of the readings, post
a substantive critical reaction to your assigned reading on the
course weblog (at least 500 words).
- If it is not your week to write up a reading reaction, then
post a comment to another student's reading reaction on the weblog
(if any).
- Read the second half of your scholarly book and update your
original blog post with further reactions on this book. Adjust
the title of your post to read "UPDATED: ..."
- Comment on another student's book summary (if any).
R E Q U I R E D R E A D I N G S
- Nathan Ensmenger, "Resistance is futile? Reluctant
and selective users of the Internet," in William Aspray
and Paul Ceruzzi, eds., The Internet and American Business (2008).

- Pew Internet and American Life Project, “Networked workers:
Most workers use the internet or email at their jobs, but they
say these technologies are a mixed blessing for them” (2008).

- Frank Levy and Richard J. Murnane, “How computers change
work and pay,” in The new division of labor: How computers
are creating the next job market (2004), 31-54; 20 pages.

This work is all due by the seventh
week of the summer session, or the eleventh
week of a fall/spring semester session. |
Diversity
and contingency in the workplace |
|
PART
FOUR |
W I K I P O R T F O L I O
- Create a section for each week's fieldnotes as before, and
describe your experiences in as much detail as you can.
- Visit a fellow student's wiki page (if any) and comment on
the experiences that they describe.
- Do a rough coding of your fieldnotes, following the techniques
discussed in Emerson et al. (you don't have to go into great
detail, but try to identify some useful concepts and themes).
- Write your final paper relating your scholarly book, the coded
fieldnotes of your experiences, and the course readings and
discussions (minimum 2000 words). Post this paper
as a separate page linked to your main wiki page.
- Read another student's final paper (if any) and comment on
it.
W E B L O G D I S C U S S I O N
- If it is your week to respond to one of the readings, post
a substantive critical reaction to your assigned reading on the
course weblog (at least 500 words).
- If it is not your week to write up a reading reaction, then
post a comment to another student's reading reaction on the weblog
(if any).
- Post a final substantive statement to the weblog on what you
thought about your internship experience, the online course experience,
or both (250 words minimum).
R E Q U I R E D R E A D I N G S
- Robin Leidner, "Serving hamburgers and selling insurance:
Gender, work, and identity in interactive service jobs," Gender & Society (1991),
154-177.

- Jackie Krasas Rogers,"A temporary job: Is it the 'temporary'
or the 'job'?" in Temps: The many faces of the changing
workplace ( 2000), 151-174.

- Richard Florida, "Preface to the paperback edition" and
"Preface," The rise of the creative class: And
how it's transforming work, leisure, community, and everyday
life (2002).

This work is all due by the last
day of the summer session, or the last
day of a fall/spring semester session. |
|
M E E T I N G
All students who have completed the summer internship are asked
to attend an optional one-hour debriefing meeting at the beginning
of the following semester (date, time and location TBA). We
would like to find out if your internship met your learning and
training goals. |
Here are some
examples of the books I have had internship students read in previous
semesters:
Edward
Bernays, Propaganda (1928). "A seminal and controversial
figure in the history of political thought and public relations,
Edward Bernays pioneered the scientific technique of shaping
and manipulating public opinion, which he famously dubbed "engineering
of consent." During
World War I, he was an integral part of the U.S. Committee on Public
Information (CPI), a powerful propaganda apparatus that was mobilized
to package, advertise and sell the war to the American people as
one that would "Make the World Safe for Democracy." The
CPI would become the blueprint in which marketing strategies for
future wars would be based upon. Bernays applied the techniques
he had learned in the CPI and, incorporating some of the ideas
of Walter Lipmann, became an outspoken proponent of propaganda
as a tool for democratic and corporate manipulation of the population.
His 1928 bombshell Propaganda lays out his eerily prescient vision
for using propaganda to regiment the collective mind in a variety
of areas, including government, politics, art, science and education.
To read this book today is to frightfully comprehend what our contemporary
institutions of government and business have become in regards
to organized manipulation of the masses."
Pablo
Boczkowski, Digitizing the news (2004). "In
this study of how daily newspapers in America have developed electronic
publishing ventures, Pablo Boczkowski shows that new media emerge
not just in a burst of revolutionary technological change but by
merging the structures and practices of existing media with newly
available technical capabilities. His multi-disciplinary perspectives
of science and technology, communication, and organization studies
allow him to address the connections between technical, editorial,
and work facets of new media. This approach yields analytical insights
into the material culture of online newsrooms, the production processes
of new media products, and the relationships between offline and
online dynamics."
Todd Gitlin, Media Unlimited: How the Torrent
of Images and Sounds Overwhelms Our Lives, revised edition
(2007). "Gitlin, a professor of journalism and culture,
examines why and how it has come about that so much of our time
is spent being bombarded by communications, information, and
entertainment from a variety of media. Gitlin wants to avoid
the typical analysis of the effects of the media on society and,
instead, looks at the media as an experience in itself, with
no definitive meaning necessarily attached, analyzing the feelings
elicited by a stream of information. He concedes that his objective
is a gamble, but it pays off. Citing observations by Marx, de
Tocqueville, Orwell, and a stream of others, Gitlin offers a
short, dizzying history of how we got to the point where we are
supersaturated with a torrent of information coming at us at
incredible speed. The author explores how we manage and have
even begun to resist media saturation, as we step back, take
a breath, and consider "what we want to do about it besides
change channels.""
Stephen
Graham and Simon Marvin, Telecommunications and the City:
Electronic Spaces, Urban Places (1996). The authors
are interested in how telecommunications “impinge on
the economic, social, physical, environmental and institutional
development of cities.” Calling cities “giant engines
of communication,” they point out that the field of urban
studies has so far neglected empirical study of telecommunications
in cities, instead forecasting either utopias or dystopias.
Walter
Lippmann, Public Opinion (1922). "Written
by one of the most influential men of his times and one of the
greatest journalists in history, Public Opinion is an incisive
examination of democratic theory, the role of citizens in a
democracy, and the impact of the media in shaping thoughts
and actions. It changed the nature of political science as
a scholarly discipline and introduced concepts that continue
to play an important role in current political theory."
Robert W. McChesney
and John Nichols, Our Media, Not Theirs: The Democratic
Struggle Against Corporate Media (2002).
"Much of the U.S. media is consolidated
in the hands of a few large companies, which
results in journalism biased toward the corporate
point of view, this book contends. The authors
argue for local control, chronicle the rise of grassroots media
activism, and conclude with a proposal for meaningful improvement."
Jesse
Walker, Rebels on the Air: An Alternative
History of Radio in America (2004). "An associate
editor for Reason magazine, Walker argues that government collusion
with big business for decades is responsible for reducing variety
and eliminating dissident voices in radio broadcasting. Opening
his history of alternative radio with the amateur operators
in the early 1900s, he shows that as soon as the first regulations
were passed in the Radio Act of 1912, pirate stations began
defying the rules. Walker de0ions that pushed the limits of
radio broadcasting (both legally and illegally), documents
the history of the Pacifica Foundation and the community radio
movement of the 1960s and 1970s, and ends with some open questions
about the future of micro radio and the potential of the Internet."
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