Journalism 614:

Communication and Public Opinion

Syllabus:

Course syllabus: Spring 2011

Course Readings:

Reserve Readings

Powerpoint Presentations:

Introduction

History of Public Opinion

Public Opinion and Policymaking

Attitudes & Opinions: Psychological Perspectives

Cognitions & Opinion: Nature of Mass Opinion

Social Influence & Personal Networks

Social Conflict & Structure

Agenda Setting and Framing

Cultivation Effects

Campaign Ads

Third Person Effects

Spiral of Silence

Research Design

Content Analysis

Survey Research

Experimental Methods

Concepts and Measures

Reliability and Validity

Sampling

Nonresponse and Cell Phones

Presentation Guide and Example

Consumer Culture

Political Consumerism

Example Group Presentation #1

Example Group Presentation #2